Drive traffic from Reddit by targeting specific subreddits and offering value first. For example, a roofing company engaging with r/Roofing should provide insights on pricing before promoting services. Good tactics include posting detailed content like AMAs to show expertise, running giveaways like free inspections to attract attention, and consistently participating in discussions to build your reputation on the platform.

Instagram now prioritizes content that encourages users to share posts via DMs. It has rolled out send count displays to more users to support this. The shift is due to increased user engagement within DMs rather than feed posts. Content creators should focus on making share-worthy content that evokes emotions like inspiration and admiration. Positive, interesting, and humorous content tends to drive more shares.

The article discusses the innovative approach taken by immi, a ramen brand, in utilizing social media to engage with audiences through a unique interview series called "Ramen on the Street." The series features a host dressed in a ramen costume who asks strangers thought-provoking life questions, creating a blend of entertainment and brand promotion. This strategy has resonated with viewers, leading to comments expressing surprise that the content is associated with a ramen brand. Emely Alba, the Senior TikTok Strategist at immi, explains that the decision to create a separate TikTok account for the series stemmed from the organic success of the interviews on their main account. Initially, the series took nine months to gain traction, but it eventually went viral, showcasing the effectiveness of strategic experimentation in social media marketing. Alba shares insights into the production process, revealing that the series is primarily produced in-house, with Alba and a colleague handling most of the work. They approach people on the street without pre-screening, aiming for genuine interactions. Participants are not paid but receive free samples of immi ramen as a token of appreciation. The interview series has garnered a larger following than the main brand account, prompting discussions about the potential to focus solely on the show. However, Alba emphasizes the importance of maintaining the brand account for diverse content and e-commerce purposes. The article highlights the significance of creating engaging content that provides value beyond mere product promotion. Alba advocates for brands to adopt a storytelling approach akin to television, where entertaining and relatable content can foster a deeper connection with audiences. Despite the challenges of maintaining content quality and adapting to the evolving social media landscape, immi continues to experiment and learn, recently launching a third TikTok account to further expand their reach.